The Women's Summit: "In the Huddle to Advance Women in Sport" brought together prominent leaders from sports, government, media, and a variety of other fields—all of whom believe in the power of sports to support the future success of young women both personally and professionally. Through their experience and insights, the summit aimed to reinforce the role of sports and to encourage broad support from both men and women. This special two-day event featured numerous influential speakers, such as Serena Williams, Condoleezza Rice, Billie Jean King, and Jordin Sparks.
The goal was to create a logo that inspired female empowerment, engagement, and edge beyond the game. The mark was to encompass strength and sophistication, while embracing femininity.