2015 began a new chapter for the Cleveland Browns. They are the most nationally recognizable symbol of Cleveland. With the strength of their unwavering fan base, and alongside the city, the Browns are a driving and unifying force in Cleveland. This new rebrand honors the past while evolving into the future.
This year also marked the 30th anniversary of the Dawg Pound, which provided a unique opportunity to modernize its symbolism. The Dawg Pound represents one of the most iconic fan bases in all of sports and is a unifying identity of all Cleveland Browns faithful. The new mark is a nod to the youthful and dynamic evolution of the city. It’s a show of Cleveland’s attitude, enthusiasm, and relentless spirit to persevere.
Creative Direction by Mollie Wilkie
Identity and Helmet Design created for the NFL
Uniform Design and Photography by Nike