The Super Bowl is the biggest sports entertainment moment in the world, uniting people of all ages around the ultimate display of the game of football. With unparalleled size and scale both on-site and across media, the Super Bowl is the greatest representation of the NFL’s brand essence—transcending sport in a way that no other experience can.
As the NFL heads into 2020, the Super Bowl brand identifies with a more personal and accessible approach. Super Bowl LIV in Miami will be the culmination of the 100th season and has therefore sparked a change in the logo design and structure.
The goal was to craft a Super Bowl LIV logo that provides an evolutionary update to the current mark. A strong balance of the three key elements: The Lombardi Trophy, Super Bowl, and roman numerals. This updated design would modernize the mark befitting the Super Bowl as the NFL enters a new century of seasons. This logo did not only need to reflect the history of football, but acknowledge music, media, technology, pop culture, community service, and athletics together on one world stage.
Since first opening its doors 2012, The Committed Pig has been among the most talked about food spots in New Jersey. Following their humble beginning in Manasquan, they have grown to be three stores strong with sister locations in Summit and Morristown. Building on an array of pork roll sandwiches, The Committed Pig offers a unique range of specialty burgers, such as the famous "Burgernut", a glazed doughnut stuffed with two cheeseburgers. They pride themselves on their award-winning sandwiches, diverse and ever-changing menu, and a la carte brunch.
Upon joining the league in 1934, the Detroit Lions have stayed true to their to classic combination of Honolulu blue and silver. In 2009, for the first time in the team's history, black was introduced and shook up the traditional palette. Looking toward the future, the team aimed to celebrate the past. This rebrand was created to embrace the now as well as refresh the historic Lions' roots.
With Detroit holding some of the most loyal and deserving fan bases in sports, the team wanted to represent a fresh and iconic look. There's nothing more iconic than the design of the legendary Ford Mustang. The Mustang demonstrates, above all else, what pure concepts, clean design, and consistent vision can achieve. Through the years, design elements morphed and bowed, but never departed from the original directive. The ability to know when to adapt to any given era was, and still is, the key to the success of this mainstay of uncompromising power.
Same heart, new armor.
Natural Markets Food Group operates retail food and food service businesses throughout the U.S. and Canada with a focus on organic natural food products. Their simple philosophy of 'Goodness' is achieved by partnering with local farmers and organic suppliers, inspiring customers to make healthier choices, embracing innovative technology, and minimizing their environmental impact.
The intention of this project was to highlight the strong ties to local farmers and businesses. NMFG is committed to providing an experience that goes beyond their products and believe that customers deserve information on what they are eating, how it was sourced, and how best to prepare it. With each overlapping leaf representing a store that falls under the Natural Markets brand, I wanted to convey a personal, interactive, and approachable mark. From this development grew the formula 'Good Food, that's Good for You, and Good for the Earth.'
The creative direction of the Super Bowl LI style guide began in fall of 2015, roughly 16 months before the game. Entrenched in tradition, but constantly pushing boundaries, the city of Houston ignited our design thinking with it’s diversity, compassion, and love for all things football. The developed style ensured continuity in the brand expression and quality level on everything from logos and t-shirts, building wraps and event decor, to game tickets and memorabilia, in-stadium graphics and animations.
Along with creating assets, guidelines, rules, and complete look for this SBLI, our creative team worked closely with partners to establish the environmental décor program. This enormous undertaking involved bringing more than 550 pieces of unique artwork to life before the world and millions of fans. The Super Bowl LI décor branding included: airports, NRG stadium interior and exteriors, official hotels, media center, building wraps, practice facilities, locker rooms, player environments, and more than seven miles of fence mesh surrounding NRG Stadium’s perimeter. The centerpiece of the work was a massive Lombardi Trophy building wrap, which overlooked Super Bowl City and came to life at night through projection-mapped animation and NFL content.
This was the ultimate 360 campaign.
The Women's Summit: "In the Huddle to Advance Women in Sport" brought together prominent leaders from sports, government, media, and a variety of other fields—all of whom believe in the power of sports to support the future success of young women both personally and professionally. Through their experience and insights, the summit aimed to reinforce the role of sports and to encourage broad support from both men and women. This special two-day event featured numerous influential speakers, such as Serena Williams, Condoleezza Rice, Billie Jean King, and Jordin Sparks.
The goal was to create a logo that inspired female empowerment, engagement, and edge beyond the game. The mark was to encompass strength and sophistication, while embracing femininity.
2015 began a new chapter for the Cleveland Browns. They are the most nationally recognizable symbol of Cleveland. With the strength of their unwavering fan base, and alongside the city, the Browns are a driving and unifying force in Cleveland. This new rebrand honors the past while evolving into the future.
This year also marked the 30th anniversary of the Dawg Pound, which provided a unique opportunity to modernize its symbolism. The Dawg Pound represents one of the most iconic fan bases in all of sports and is a unifying identity of all Cleveland Browns faithful. The new mark is a nod to the youthful and dynamic evolution of the city. It’s a show of Cleveland’s attitude, enthusiasm, and relentless spirit to persevere.
Super Bowl 51 marked a turning point in the NFL's most iconic visual identity. After coming off its celebratory 50th year, the league desired a new look for its Super Bowl brand. This rebrand would begin with SB51 and carry on throughout the next several seasons. I'm privileged to have been tasked with creating this streamlined system.
In an effort to streamline the logo, hosting stadiums would no longer be a part of the design. Where previous Super Bowl marks relied on a stadium to differentiate year to year, another identifier would need to take its place. Color became that element. The red representing the passion of the fiery Texas football fans and the pride of the city of Houston. The numerals now play a more prominent role as they sit atop the bar alongside the Lombardi trophy. Since the Super Bowl brand has such high visibility, the design needed to be versatile and reproduce well across all applications.
The matchup between the Atlanta Falcons and New England Patriots proved to be the most historic Super Bowl comeback of all time.
With over 22 years of professional experience in the financial services industry, Stephen Colavito has worked as one of the top names in investment management. He has excelled at some of the most well known investment firms, such as Bear Stearns Co, Deutsche Bank, and Barclays. Stephen has been seen on business shows including Arise XChange, Bloomberg News, and Fox Business. He has has been a guest speaker at Texas A&M’s Mays School of Business and is a member of the Association of Financial Professionals.
Having led the the league in receiving for three seasons ('14,'15,'17), Antonio Brown has been nothing short of spectacular. His elusiveness, balance, and quickness make him a nightmare to defend. Whether it's extending a play or making someone miss, he's electric on the field. This identity features the traits that make Antonio so exciting to watch. His impeccable foot work results in some of the most sound route running in the NFL. For the ability to change direction and completely flip a defender around, his AB initials reverse to reveal his mirrored #84. These elements come together to form a diamond, representing his showmanship and "flashy" style both on and off the field.
Slope is a custom, geometric typeface. The block base of the characters and the offset of the carefully positioned sloped openings allows for use as distinct wordmarks and attractive headlines.
Neostem is the foremost provider of adult stem cell collection and long-term banking services to the general adult population. They collect your own stem cells for your use should you need them for therapeutic purposes in the future. Stem cells have shown remarkable promise in fighting off disease and in regenerating and repairing damaged tissue and cells in the body. Banking stem cells allows for the comfort of knowing that they will be available quickly should the need arise to treat a chronic or catastrophic illness in the future. In addition, Neostem is investigating its lead product candidate for the treatment of recent-onset type 1 diabetes.
The NFL, its clubs, and players have a long history of supporting the military. The NFL and military have many shared values and a strong, ingrained connection. Both institutions revolve around the values of teamwork, discipline, accountability, excellence, performance under pressure and more.
In weeks surrounding Veteran’s Day during the season, the National Football League and all 32 clubs celebrate Salute To Service, the league’s platform that honors the active duty and veteran service men and women who are part of our nation’s military. The various military support and appreciation efforts that take place across the League are united with a common look, message and theme.
The night before Super Bowl XLVII, the NFL celebrated its best players and plays from the 2012 season with "NFL Honors," a star-studded football and entertainment event. The two-hour primetime awards special from the Mahalia Jackson Theater in New Orleans aired nationally on February 2, from 9-11 p.m. (ET) on CBS. Alec Baldwin hosted the show for the second year, and there was a featured live performance by One Republic. Seven of the awards announced were voted on by the Associated Press, including the AP Most Valuable Player.
In 1924, a talented and enterprising baker from Austria, settled in Brooklyn New York to begin making old-world baking ingredients for a new-world market. Working in small batches, using only the finest ingredients available, he lovingly prepared his almond paste, marzipan, fruit fillings and flavorful spreads. After more than 80 years, bakers, chefs, chocolatiers, and ice cream specialists rely on American Almond products for a wide assortment of premium quality natural nut butters, sweetened nut pastes, finely milled nuts flours, and related specialty ingredients.
This redesign was created to provide an easily accessible and friendly community for bakers around the world. Whether it be a first-time baker seeking specialty ingredients or a culinary professional placing an order, the new design aims to reflect premium quality and inspire originality.
The 2014 NFL season, the 95th season in the history of the NFL, began on Thursday, September 4, 2014, with the annual kickoff game featuring the defending champion Seattle Seahawks hosting the Green Bay Packers. CenturyLink Field is home to the NFL's loudest fans. This, along with the the buildup of this epic matchup, led to this specific "Crescendo of Kickoff" style that was carried up to and throughout the entire week.
With Julio Jones being among the NFL's most elite wide receivers, he needed a visual identity to represent his dynamic brand. In his first year in the league, his "freakish" athleticism quickly earned him the nickname "Optimus Prime." There were three major areas that I wanted to dial in on when creating this mark. Focusing on his initials and uniform number was essential for the logo to be undoubtedly, Julio Jones. Finally, I wanted to convey his combination of size, speed and strength. The intention of the mark was to hit all three parts.